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The
problem to name a business in general revolves around the denomination of the
goods which will be offered to clients, the appeal of their qualities or the
use of words which sound good, etc. The limit being not to invade the business
of others or simply not to employ wording too close to other competitors with
acquired reputation. The Women's Hats business has to be distinguished from the
one of Men's Hats. Men are inclined to conservative and classic headwear, with
almost no change following the fashion. Supply is mainly offered by big
industries with a large rate of productivity.
Women instead are interested in hats which are suited to their own personality,
own physical conditions, harmony to their own other outfits, in line with the
seasonal fashion, etc. It is impossible to produce such personalized items
industrially. To ensure all these requirements, countless small millinery
workshops have been created. Names and trade marks are problematic of how to
name a Women's Hats business with all the specifications and limitations
previously mentioned.
The denomination has to be attractive and pleasant. Every potential client has
to understand that Women's Hats are being offered, with that personal and
exclusive touch they are looking for themselves.
The category of Women's Hats offer a myriad of different possibilities, just
playing with the word "hats". First of all, it can appear by itself with any
kind of qualification added: the name of the hat designer, the location, some
nice feminine innuendo, etc. Then there are many possibilities of turning the
short word "hat" into the first syllable of any word beginning with "at". For
instance "Hattention" or "Hatomic". The sky is the limit.
When Isabelle Recanati started her Women's Hats activity in Jerusalem in 1987,
she faced the same problem. Being far from kitchy, she wanted to refrain from
expressions, maybe agreeable, but sort of childish. This consideration was what
eventually clicked her decision. Not childish, but children related. Isabelle
has been blessed by three children: Imanuel, Malca and Gavriella. She is very
proud of them and she noticed that a combination of these names could bring
another fruit, the name of her business. Ym - Ma - Ga. IMAGA HATS! There is a
hint to "image", to magic and more.
Today, in the Women's Hats business, Imaga Hats is a well known name. It is
synonym of elegance and comfort. |
Jewish
women who follow tradition cover their head for modesty. Most of them wear a
hat the whole day and some only when they go to service at the synagogue.
This precept is far from being difficult and heavy, to the contrary, it offers
the ladies a pleasant opportunity of using their taste in order to enjoy this
very feminine accessory. The face and the head in general are certainly the
most important part of a person. The identity itself of a person is determined
by the details of the face. From the face comes the means of expression of an
individual, not only the words but also such a very important way of
communication which is the smile.
Therefore, it is the head which attracts the most attention and it is the head
covering, the hat which becomes very important.
Women hats are subject to fashion and observe the changes according to the
trends dictated by the designers. Choice is very wide, although traditional
Jewish ladies usually look for unostentacious hats, preferring a head covering
distinguished, elegant and comfortable.
Every woman will want to buy the hat which enhances her appearance, flattering
without being provocative. No doubt she will also have in mind how to make the
best match with other outfits in her wardrobe.
Comfort is a decisive element for the ladies who wear a hat the whole day. The
hat should practically be forgotten on the head and certainly not be the cause
of very undesired headaches.
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